Create a community surrounding your passion and your brand. Many selfpublished authors have no interest in sales, advertising, or business in general, as they tend to be altruistically artistic. Boost your book s success and sell more copies of your book by following 20 marketing tips and tactics for selfpublishing authors. Book promotion is designed to get people to find your book, and not, to find people to get your book. Before you can sell your book, you need to market it. How to market selfpublished books in the digital world.
Find out who your book appeals to, get to know those people well, and be where they are, both online and off. Your launch is just the beginning, and you absolutely must continue marketing your book to build your brand. Publishing takes less than 5 minutes and your book appears on kindle stores worldwide within 2448 hours. Marketing selfpublished books explained in 9 basic steps. Book marketing consultant tim grahl defines your platform as whatever plan and methods you use to connect. Follow through on publicity and marketing, and keep it going. Well help you learn how to market a selfpublished book with these basic tips. Book marketing tips for selfpublished authors bookbaby. Remember that you need to take into account the printing costs, but your royalties can do better per sale based on the higher price of the book at a 60% royalty rate. Thats why you must give that reader every impression of being as professional as your competitorsand never amateurish or selfpublished.
Invest in proper editing im not going to spend a lot of time on this one except to say that everything is your resume. The book marketing services at outskirts press help authors promote highquality books with exceptional book marketing services. To put things into context first, here is one clear way of thinking about how to promote a selfpublished book. How to sell more books on amazon self publishing school. Check out these tips and discover how to promote your book successfully.
Dec 19, 2018 at selfpublishing relief, we know that donating a portion of your book sales to a nonprofit charity aka cause marketing can be an effective way to promote your selfpublished book and give a little back. Moreover, smith publicity is widely credited with pushing the credibility of selfpublished book authors to new levels. She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019. Sep 19, 2017 book marketing consultant tim grahl defines your platform as whatever plan and methods you use to connect with readers and sell books. The first thing authors should do before doing any type of marketing is to put together a marketing plan for their book. Many successful selfpublishing authors are convinced that paid ads are usually a waste of money. Dec 12, 2017 free is in quotes because it takes time to find these sites and submit your book. We are now offering complete book marketing services based on our 101 book marketing ideas. Jul 15, 2014 marketing a book is supposed to be the hardest part of self publishing. There are hundreds of ways to market selfpublished books. Here are a few key elements for a good book marketing strategy.
This is a fullservice where we work within your budget to get the most out of your promotional dollar. Marketing is the one aspect authors, again and again, lament. Self publish ebooks and paperbacks for free with kindle direct publishing, and reach millions of readers on amazon. But the good news is that marketing is also about fostering connections and relationships, which can be rewarding to you and your fan base. It is completely normal because you are trying to do something. Book promotion is designed to get people to find your book, and not, to find people to get your.
Selfpublishing, marketing whether youre working with a traditional publisher or youre going the selfpublishing route, one things the same. With that said, lets look at ways of promoting your book and getting people to find you as an author, and your books, of course. For a self published author, marketing the book can be more important than writing it. If you didnt get the message marketing your book is not about selling. I also think that many selfpublishing authors are inept when it comes to using social media. Weve rounded up the top digital marketing strategies to help both new and savvy indie authors with marketing selfpublished books. Dec 25, 2018 you construct a book marketing strategy and forge ahead step by step. Whats the best way to promote my selfpublished book. Metadata is the piece of information that will differentiate your ebook from the rest and definitely should be part of your book marketing strategies. Marketing your book for selfpublishers and indie authors. However, if you dont get the following nine marketing strategy basics right first, you could be wasting a lot of your time, energy and money.
Marketing your selfpublished book indie author tips. But if you are publishing by yourself and wish to be read by as many among your target audience as possible, you will have to learn an additional skillhow to market your books. But for the sake of this article, here are some of selfpublishing schools biggest secrets that will get your book to soar up the amazons charts. Also offers a specific ability to promote box sets. From many years agowhen we became the very first book marketing company to secure a fullpage feature story about a selfpublished novel in the new york times, to the everevolving book publicity strategies we continually develop for selfpublished authors we have earned the reputation as the premier book marketing agency for selfpublished books. Aug 16, 2018 marketing your selfpublished book is a time consuming and difficult job.
Blog to connect with readers, driving them to amazon and bookstores. Your book is competing with millions of other titlesmany by big name authors from major publishersfor the attention, consideration, and purchasing dollars of your target reader. According to the ala materials survey published in march 2015, the most popular categories in public libraries were childrens picture books, general fiction, mysterythrillers, cookbooks and memoirbio. Marketing plays a huge role in any books success, but this is especially true for selfpublished books.
How this selfpublished author sold 800,000 copies of her books. Book marketing strategies and ideas for self published authors. The book promotion professionals at iuniverse have established a few key marketing tactics and tips to help you develop a great strategy for promoting your book. Apr 24, 2017 originally published by a traditional publisher, fasano decided to go the selfpublishing route and is now making a living off her books.
In my case, considering the nature of my fulltime job, i. But without marketing your book, no one beyond your friends and family will read it. Oct 10, 2017 honoree corder started her writing career as a single mom over a decade ago. But the good news is that marketing is also about fostering. Book marketing consultant tim grahl defines your platform as whatever plan and methods you use to connect with readers and sell books. In this post, well discuss top digital marketing strategies to include in your book marketing plan. Apr 02, 2020 book marketing for selfpublished authors. Here, donna faz imparts her triedandtrue selfpublished author wisdom about diy distribution and marketing.
Its understandable why most authors fail at marketing their books though, in the. You wrote a great book, now it is time to market the hell out of it. Instead, establish personal, helpful, mutually rewarding relationships with your readers. Book marketing for selfpublished authors best strategies. The author writes childrens books and has been an independent publisher as well as a coach for authors seeking to do the same. Marketing takes planning, organization, and consistent action. Get massive exposure for your book, no special computer skills needed trade published or self published, fiction or nonfiction. If youre in the process of writing a book, you should already be thinking about book promotion now. Book marketing and promotion provide the most traction for your book, but most self published authors and small independent publishers do not have large budgets to pay for extravagant book marketing campaigns. To date, my paperback library sales through amazons expanded distribution offering and brodart, another company you may hear librarians mention, have been minimal. Start marketing your book early the balance careers. Book marketing for authors self publishing through amazon and other retailers is a businessfinance self help book written by alinka rutkowska.
Apr 01, 2020 a good book cover sells, a great book cover sells better, and a smart author knows thats a big step in how to market a selfpublished book the right way. From many years agowhen we became the very first book marketing company to secure a fullpage feature story about a selfpublished novel in the new york times, to the everevolving book publicity strategies we continually develop for selfpublished authorswe have earned. If you are just starting your selfpublishing journey you might as well get our 2018s best selfpublishing resources article. Fiction and childrens books are the top categories, but nonfiction is catching up. A book launch plan for firsttime authors without an online. Marketing is the one aspect authors, again and again, lament gives them the biggest headaches. Services like and amazons createspace mean its never been easier to become an author and publish a book. Paid options include the ability to be promoted to. Many, if not most authors who selfpublish for the first time make mistakes. With the advent of ebooks, there is no longer something called a backlist. Sep 12, 2019 boost your books success and sell more copies of your book by following 20 marketing tips and tactics for selfpublishing authors. If you do it the wrong way, your good intentions could backfireresulting in legal issues and damage to your reputation. This is a vital step in the promotion and marketing of your book, andif done rightwill make the rest of the process infinitely easier. Actively share useful, positive, quality content and engage your audience through unique encounters.
Five simple ways to promote your selfpublished book. There is the idea that book publishers will handle all the marketing. How to land an agent for a selfpublished book jane friedman. With a few key steps, an author can build a loyal following, get the word out about his or her work, and get. Nov 18, 2019 marketing your book before its publication helps ensure there are readers ready to buy the book during its launch and beyond. The selfpublishing revolution is here, we helped start it, and it is certain to remain a popular and permanent publishing option for authors.
Aug 01, 20 promote and market your book like a master. Most published authors, especially of the first time variety, wont have access to a fullsuite of marketing. Book marketing for selfpublished authors best strategies and tips. Check out these resources for aspiring and self published authors. They wont guarantee including your book, but if you fill out make 1020 submissions, youll get 12 listings. Listed below are some book marketing ideas and strategies that you should take into consideration while marketing your self published book on your own, 1. But by a very good book, i mean a story or a topic. Theres a big difference between making your own book and marketing it. And as a selfpublished author myself, i can teach you the. My biggest tip to a selfpublished author is commit to your book. Self published book marketing for authors smith publicity. Today, she is the author of dozens of selfpublished books, which have collectively sold more than 800,000 copies. Some other ways to market suggested here may appear unnecessary.
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